Your Checklist for Small Business Saturday
Since 2010, the Saturday after Thanksgiving is dedicated to supporting small and local businesses across the nation. American Express first launched this event to inspire consumers to shop small, helping their local community to thrive. Sandwiched in between Black Friday and Cyber Monday, Small Business Saturday is an ideal time for people to get their holiday gifts! If you’re going to be opening your small business on Small Business Saturday, check out these ways to prepare it.
Prepare your storefront. Get your customers excited about coming into your store by decorating it for the holidays. Create a festive window display and list some appealing deals on the door. Furthermore, you’ll need to ensure that the walkways are clear of debris and objects, and that there is plenty of room to move in the store. You don’t want any accidents to happen on this day!
Get the word out. Start spreading the word that you’ll be open for business on this day. Communicate often to customers and your community through social media, email newsletters, and your website. Ask your customers to tag their location while shopping in your store or asking them to share your business to their online network.
Talk to your team. While you may relish in the thought of hundreds of customers coming into your store, your employees may not share the same enthusiasm. Such a busy event will mean they will need to work hard to stay calm, polite, and knowledgeable in order to create a memorable shopping experience for guests. Talk to your team now to get them excited (offer a reward or incentive), and ensure they know plenty about the products/services.
While this is a big event to prepare for, ensure you have adequate insurance that will protect you through it all. When you need help finding the right business insurance coverage for your needs, visit Chambers & Company Insurance Brokers today to get started!