Your Social Media Risk Management Might Need Some Work

Social Media Risk Management

Your business needs to think about managing its social media risk in our internet-focused era. 

In our digital age, if your business isn’t on social media, it could severely damage your public relations and marketing. Social media makes it possible for you to tell the world what you’re about, and Millennials (who will make up the bulk of your client base in the not-too-distant future) want to be able to check you out online.

The problem is that although social media is important, it can also be risky. If you want to leverage social media for your business with as few issues as possible, you need to consider risk management. If you don’t, you could see sensitive information accidentally be posted to your social media profiles, violate privacy or content ownership laws, or just plainly waste time and energy on your social media postings. The best way to protect your business is to think carefully about your social media governance.

First, get clear on who owns social media at your company–and the risks that come with it. This could be your PR team, your marketing team, your customer relations team, or some combination of those groups. Make sure everyone is on the same page about what you do–and don’t–want your social media team to put out to the public.

Adopt a company policy that offers your employees social media guidelines. It should include information on regulations with which they need to comply (e.g. data privacy), and goals-paired with measurable metrics.

On top of your governance, you need to think about carrying the proper commercial insurance to protect your business against social media risks. To get the right policies for your business’ digital presence in the modern age, contact Chambers & Company Insurance Brokers. Our expert California agents know the risks associated with having a digital presence, and can take steps to safeguard your business.

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